The name behind the iconic Lady Dior

The iconic Lady Dior bag was originally introduced as "Chouchou" which means "favorite".

The trendy new handbag designed by Dior was given to Lady Diana, Princess of Wales, as a gift during one of her visits to Paris.

Lady Diana adored the bag and often photographed with it. As a tribute to this style icon, Dior renamed the bag "Lady Dior" and it has become Dior's flagship bag. 


Feeling inspired to dress like royalty, we have a few of these iconic bags in the different format, colours and materials. Shop now


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